Strategic plan for the integral reconversion of a mature tourist destination in Sant Antony de Portmany
Client: Consell Insular d'Eivissa
Site: Sant Antony de Portmany, Ibiza, Spain
Year: 2009
The plan proposes the introduction into the area of a Creative Cluster based on Media Arts and Chill Out culture.
The proposal aims to generate a new production model that drives the economy of the area in the low season months, integrated into the 'Ibiza Music Cluster' driven by the Island Council from the Strategic Plan of Platja d'en Bossa (also an intelligent coast project). The plan proposes the creation of new tourist products related to the sea: an artificial reef and a promenade with a network of art spaces.
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Strategic lines of action and design approaches to achieve the enhancement of the Magdalena River.
Client: Secretary for Environment of D.F, Mexico. SPACIO 3.
Site: Distrito Federal, Mexico
Year: 2009
The project conceive strategic lines of action and design approaches to achieve the enhancement of the Magdalena River, the environmental rescue of the area, recovery and integration of public open spaces, and the dignifying of industrial heritage and historical ties to the riverbed.
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Consultation for tourism economy model of Puerto Plata.
Client: Puerto Plata, Dominican Republic.
Site: Puerto Plata, Dominican Republic.
Year: 2009
Consultation on the creation of a new production model to diversify the tourism economy of Puerto Plata, based on the creative economy of art.
The proposals defined strategic lines of action that make a regeneration of landscape of the area called La Puntilla, on the waterfront of Puerto Plata, and propose the attraction of new knowledge and creative tourists.. The proposals introduce a center for contemporary dance performance and a school of dance and art in the area, and an interpretation center on the history of Amber.
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Multiramblas: Barcelona 6T.
Client: Barcelona City Council, Institut de Cultura de Barcelona, Barcelona DHUB.
Site: Barcelona, Catalonia, Spain
Year: 2009
Multiramblas, Barcelona 6 "T"s is a research that aims to rethink, firstly, the role of La Rambla in Barcelona as tourist "trademark", and secondly as space with a strong role on the urban identity of the entire city.
The research aims to critically reflect on the future of a crucial historic civic center within the existing urban structure: La Rambla.
The project is developed on three structural parts: Analysis of the elements of competitiveness and excellence of the city of Barcelona, critical diagnosis on the current role of La(s) Rambla(s) and preliminary studies of opportunities, projects and actions, for the future development of the area.
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Strategic Plan for Urban and Tourism Development for Lloret de Mar, City Council, Spain
Client: Lloret de Mar City Council
Site: Lloret de Mar, Catalonia, Spain
Year: 2009
Strategic Plan for the creation of a competitive tourism development model in Lloret de Mar. Integration of strategic projects aimed at the overall improvement of the destination. The Plan includes the idea of a multi-product destination supported on an urban tourism (urban beach) as an integral product. The plan proposes to transform Lloret de Mar into a living laboratory for research and development on the new vision of mass tourism.
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Improvement of urban architecture and landscape of Yokohama
Client: Yokohama Graduate School of Architecture (YGSA), Yokohama City Council and Yokohama Port Authority.
Site: Yokohama, Kanagawa, Japan
Year: 2008
The plan envisages strategic lines of action and design allowing the development of a comprehensive response and improvement of urban architecture and landscape of Yokohama. The plan proposes a system for managing time slots daily, weekly and monthly area on the waterfront of the city. The plan maximizes the use of the port as a place of leisure and its ability to become a great urban attractor.
The Master Plan proposes the rescue of the waterfront, considering the environment as an urban asset, and an added value for tourism and urban leisure of the city.
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Strategic Plan for Urban and Tourism Development for Platja d'en Bossa, Ibiza.
Client: Consell Insular d'Eivissa
Site: Platja d'en Bossa, Ibiza, España
Year: 2008
Strategic Plan for the integral reconversion of a mature tourist destination on Ibiza: Platja d'en Bossa. The plan proposes the reconversion of the tourism model through the introduction into the area of a musical Cluster (Ibiza Music District), towards the diversification of the production model. The proposal aims to generate a new model of diversification to boost the area economy in the low season months, driving the future of the island to the activation of a music creative economy. In turn, the plan proposes the creation of new tourism products in the area related to a high performance sports center and a large city park (www.ibizamusiccluster.org) with an agricultural character.
The plan has been implemented by the Consell Insular de Ibiza through the Innovation Cluster, Ibiza Music Island (IMI)
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Strategic Plan for Economic Development of El Garraf County
Client: County Council of El Garraf
Site: County of El Garraf, Catalonia, Spain
Year: 2008
Consultancy for the implementation of economic development ideas in the county of El Garraf through the design of sectoral and regional proposals. The main action lines are the introduction of renewable energy economy in the area and support for the development of creative economy enterprises pertaining to art and new technologies.
The plan aims to turn the area into a competitive destination, through the intelligent use of land, the modernization of industrial sites and public presentation of investment opportunities for the development of small and medium enterprises.
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Barcelona City Centre Research
Client: Disseny Hub Barcelona (DHUB)
Site: Barcelona, España
Year: 2008
Intelligent Coast was commissioned to rethink the role and identity of the famous 'La Rambla', one of Barcelona's most important tourist venues. This represented an opportunity to speculate on the future of this famous street and its position inside the city's urban structure and overall tourism strategy, both as an attractor and as important historic and civic axis.
The process was developed in collaboration with several research centers and academic units: Master Intelligent Coast, Universitat Politecnica de Catalunya, the Handong Global University, the Yokohama Graduate School of Architecture and researches from the Interactive Technologies Group at the Pompeu Fabra University.
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Research on Reiventing Barcelona Urban-Tourism Model.
Client: Barcelona City Council, Government of Catalonia
Site: Barcelona, Catalonia, Spain
Year: 2008
The research, carried out with ESADE Business School, identifies the differential shafts that redefine the project of a metropolitan city-region, where tourism represents one of its main economic engines. There were analyzed criteria to establish an integral relationship between the urban tourism phenomenon and new challenges: the marketing of the destination via Internet, the pressure of the flows generated by low cost carriers, international competition, the need to contain resources consumption, and how it all affect the redefinition of its own area of influence.
The research dealt with the limits, strategies and indicators that define the competitiveness of urban areas based on: its urban-production, strategic-infrastructure, and business-tourism models.
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Master Plan for Alcantarilla. Spain
Client: Alcantarilla City Council
Site: Alcantarilla, Murcia, Spain
Year: 2007
The Master Plan proposes the local asset management for the revival of tourism in the territory. Its values are intended to consolidate the brand of Alcantarilla, based on its vegetable garden, its gastronomical popularity, and the sustainability and quality of productive landscape. Alcantarilla is conceived as a laboratory for the creation of organic products, high quality and service oriented exclusivity. The Plan supports the preservation and enhancement of the natural setting to develop a differential and competitive tourism product.
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Master plan for the Requalification of the urban centre of Pontedera.
Client: Pontedera City Council
Site: Pontedera, Toscana, Italy
Year: 2006
Master plan for the Requalification of the urban centre of Pontedera. The main objective of the Master Plan is to develop a management strategy that enhances the promotion of the destination via the introduction of new tourism projects (residential, cultural, and industrial). The proposal includes a linear park going around the town that acts as a container for non-motorized mobility and also for a research centers network.
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Master Plan for Tourism Infrastructure & Facilities of "Medina Nogalte," Puerto Lumbreras, Spain
Client: City Council of Puerto Lumbreras
Site: Puerto Lumberas, Murcia, Spain
Year: 2005
Elaboration of the Master Plan for the transformation of Puerto Lumbreras. The plan is based on the integral rehabilitation of the Nogalte Castle and the 146 caves that surround it. There is a strong commitment to integrate the architectural and cultural heritage of the old part of town and the roads and paths along the natural attractions, to build a new engine of culture and tourism.
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Master Plan for urban and tourism development of Marina De Cope
Client: Private Contractor
Site: Murcia, Spain
Year: 2005
The Master plan for the integrated management of the tourist resort of Marina de Cope, Murcia, proposes the development of a semi-urban environment creating image innovation and increase the competitiveness of the destination. The organization of the operation allows integration of new urban infrastructure and equipment in order to ensure the harmonious and united development of new areas and tourism products.
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Master Plan for the Development of the Northern Area of Livorno, Italy
Client: City Council of Livorno
Site: Livorno, Italy
Year: 2005
The main objective of the Master plan for the development of the Northern area of Livorno is to generate a qualitative increase of the city. The proposal was conveyed through integral actions to rediscover and to revalue the tourist potential of the destination. Livorno, a port city, is conceived as a 'Terminal City', a node of convergence of tourism and high economic movement. The proposal intends to develop complementary projects of leisure and entertainment to diversify and enhance the local economy and tourism.
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